Smalley has some magazine madness

Print Article

A couple months ago I found a large envelope in my mailbox warning me in large black letters, “Do Not Bend.”

Another time, a business-size envelope told me, “You Must Act Fast.”

The first contained only a single sheet of paper telling me I had a month to renew my subscription to Field & Stream Magazine.

The second, the same warning from Saltwater Sportsman.

I would be the first to admit I know nothing about marketing outdoor magazines, but I do know what ticks me off — and that’s magazines that do not note the expiration date on the mailing label.

I have no doubts that keeping a magazine afloat is a tough business. We’ve all seen at least one of our favorite mags go out of business.

Most recently my wife was saddened to see CookingLight magazine no longer publish hardcopy issues.

It’s particularly tough on freelancers. But I digress…

I’ve learned the hard way not to up my subscription every time I receive a notice. Now I keep a list of my magazines, showing when I upped and for how long.

I’d really like to see expiration dates on mailing labels.

Jerry Smalley’s Fishful Thinking appears weekly in the Hungry Horse News.

Print Article

Read More Outdoors

A trip through the trees

August 14, 2019 at 7:40 am | Hungry Horse News So last week I got the bright idea to go up on the Swan Front and see if I could see the Snow Creek Fire from Lion Creek Pass. The hike to Lion Creek Pass is a rather long one — about 10 miles, with...

Comments

Read More

Using the thermocline to catch kokanee

August 14, 2019 at 7:32 am | Lake County Leader What is a “thermocline?” Read on and you’ll hopefully catch more kokanee salmon. When trolling for kokanee salmon in late summer have you ever asked, or been asked, “How many colors?” In northwest...

Comments

Read More

Insomnia has its benefits

August 07, 2019 at 1:45 pm | Lake County Leader Sleeping has not always come easy to me. Sure, my insomnia means some long, tedious days of exhaustion sometimes, but it also means that sometimes I get to see some amazing things while the rest of t...

Comments

Read More

FWP investigating grizzly bear death in Cabinet Mountain Wilderness

August 07, 2019 at 11:15 am | Hungry Horse News Montana Fish, Wildlife and Parks and the U.S. Fish and Wildlife Service are investigating the death of a grizzly bear from a reported self-defense shooting in the Cabinet Mountains south of Troy. Tw...

Comments

Read More

Contact Us

(406) 892-2151
PO BOX 189, 926 Nucleus Avenue
Columbia Falls, MT 59912

©2019 Hungry Horse News Terms of Use Privacy Policy
X
X